PROGRAM

RC-2 Exploring the Optimal Balance Between In-House E-commerce and Platforms

When you see the name of this session, I'm sure there are many EC managers who think, “Exactly! I've been struggling with this for a long time.
However, if you are attending this session looking for “answers,” we may not be able to meet your expectations.
It is the convenience of EC operators to seek the “optimal balance” in EC operations, and when you consider the optimization of the customer experience from the customer's perspective, the response to changes in technology, the competitive environment including real storefronts, and channel strategies, there is (as you may have already guessed) more than one answer. There is no single answer.
However, we feel that we can provide some powerful hints for those in charge of e-commerce to consider on their own.
This time, we have gathered professionals from various fields of EC who can offer suggestions from a variety of perspectives on a theme that has no “answer. We aim to provide you with a source of courage that you will need to promote your EC business. Please look forward to it.

• Moderator

  

  Kosuke Takeshita

  DENTSU INC.

  E Commerce Marketing Director

  

• 

  Ryoichi Kakui

  e-LogiT

  Founder & CEO

  

• 

  Takaaki Hasegawa

  FANCL CORPORATION

  Information Technology Division,Information Systems Department Manager

  

• 

  Naohiro Horikawa

  Rakuten Group Co., Ltd.

  Account Innovation Office General Manager

  

• 

  Noriko Kawai

  CyberAgent, Inc

  executive officer