PROGRAM

PP-4 Corporate Transformation and Marketing Leadership

In today's world of rapid change, companies are under pressure to undergo holistic transformation. This session will bring together C-level practitioners who are leading corporate transformation to discuss specific methods for breaking through internal and external barriers and the results they have achieved.
They will discuss their backgrounds from corporate marketing to the education field, how they are applying their corporate experience, and what they have practiced to increase their corporate value after moving from a foreign-affiliated company to a Japanese-affiliated company.
By touching on improving brand power as an intangible asset and the importance of inner branding for this purpose, as well as the importance of leadership with a marketing mindset, this session will encourage participants to change their mindset while sensing the potential of CMOs and marketers.

• Moderator

  

  Natsumi Akita

  Mizuho Financial Group, Inc.

  Group Executive Officer Group Chief Branding Officer Group Chief Culture Officer

  

• 

  Syuichi Namai

  Ibaraki Prefectural Shimotsuma Daiichi High School/Affiliated Junior High School

  principal

  

• 

  Tsuyoshi Abe, Ph.d.

  Yokogawa Electric Corporation

  Senior Vice President & Executive Officer Marketing Headquarters CMO