PROGRAM

MC-7 Insights and Marketing for the Older Generation

As the senior population continues to grow, the consumer behavior of seniors is having a significant impact on the market.
We will discuss “Senior Marketing Insights,” an approach to defining brand value that combines factors such as establishing personas for an increasingly diverse senior population, considering their digital usage, and creating a place for them to be where they want to be, with specific examples.
We hope that everyone will leave with a better understanding of seniors, who make up a large portion of the market, and insights for developing effective marketing strategies.

• Moderator

  

  Etsuko Kazaguchi

  JTB Corp.

  Executive Officer, Branding, Marketing and Public Relations Chief Marketing Officer

  

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  Ryuji Ito

  Suntory Wellness Ltd.

  Senior General Manager, Health Care Department　

  

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  Mitsusuke Inaba

  ADK Marketing Solutions Inc.

  Marketing Intelligence Division Planning Dept.4 ADK Senior Project “New Senior Research Institute” Director

  

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  Satoshi Nakashima

  Senior Executive Director JAPAN ADVERTISERS ASSOCIATION INC.

  Qualify Director President Japan Joint Industry for Digital Advertising Quality Senior Adviser Meiji Co.,Ltd.