PROGRAM

MC-2 Challenges of Traditional Media

During the Paris Olympics, many people may have noticed that Google has been running a large number of TV commercials. This is proof that even the tech giants that control the digital advertising industry recognize that traditional media such as TV, magazines, newspapers, and radio still play an indispensable role in creating connections with consumers.

The media are also “reinventing” forms of information dissemination, such as real communities and joint product development, and providing marketers with new methods of communication, not limited to traditional formats such as TV commercials and article advertisements.

In this session, four people with extensive knowledge of the media field will discuss new approaches to traditional media that marketers should be aware of, how they can be used in corporate communications, and how the media is changing in the future.

• Moderator

  

  Hiroaki Minami

  KODANSHA Ltd.

  Editor in Cheif of COURRiER Japon

  

• 

  Miki Kurashige

  ADK Marketing Solutions Inc.

  Department Director Publication Media Business Platform Business Division

  

• 

  Toshihiro Shimizu

  FUJI TELEVISION NETWORK, INC.

  Manager of Business Promotion Department

  

• 

  Hiroaki Takei

  Nippon Television Network Corporation

  Ad Optimization, Sales Strategy, Sales

  

• 

  Mayu Daigo

  Nikkei Inc.

  Manager Ad Operations Group Marketing Solutions Unit, Media Business