PROGRAM

Keynote #2 Marketing Now

Create new customers and turn them into fans. Maximise marketing ROI.
To achieve this, we go beyond data, imagine people's insights and create new behaviours.
Collaborate with various companies and people to create breakthroughs.

In this session, we would like to hear practical examples of marketing from McDonald's Holdings Japan, which continues to be at the forefront of marketing, and Fighters Sports & Entertainment, which won the 16th Japan Marketing Award this year.

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  Fusako Znaiden

  Board Director, McDonald’s Holdings Company (Japan), Ltd.

  Board Director, Senior Vice President CMO, McDonald’s Company (Japan) Ltd.

  

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  Hiroko Kunimasa

  DENTSU INC.

  Managing Director　Marketing Division 5

  

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  Taro Ogawa

  Fighters Sports & Entertainment Co.,Ltd

  General Manager, F Village Development Department

  

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  Noritaka Kobuse

  dentsu japan

  Future Creative Center / Executive Creative Director

  

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  Ousuke Fukada

  DENTSU INC.

  Executive Officer, Strategy