PROGRAM

BA-4 Strategic Planning and Effect Verification in the Current Advertising

Have you experienced unexpected trap in the execution of a plan, which you carefully, strategically and logically in your brain and PC.
I think this is due to shortage of the resolution of human imagination, contrary to complexity of the real world. So, what should we do?

Same can be said in measuring. Do we have a clear view for what should be measured? Is is already be measurable data point? If not, what is the contingency?

With variety of talents including IT specialist, we will try to make this 40 minutes, as a session to consider how we can make planning and measuring more effective, less formalistic.

• Moderator

  

  Tomonobu Tominaga

  Preferred Networks, inc.

  SVP, Chief Marketing Officer

  

• 

  Daisuke Nishino

  Asahi Kasei Corporation

  Manager, Expert - Agile Methodology | Digital Talent Strategy, Digital Strategy Initiative, Digital Value Co-Creation

  

• 

  Akiko Takeda

  LY Corporation

  Senior Manager, Business-growth department, Marketing Department Division

  

• 

  Hideki Naoi

  JTB Communication Design, Inc.

  DX Promotion Bureau　 Digital Marketing Evangelist