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16th - 18th, October 2024
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2024.

Diamond Sponsor

DENTSU

Click here for a printable PDF program (Size: 0.6MB)

DAY110/17[Thu]
DAY210/18[Fri]

	Accessible Pass Full Conference PASS One Day PASS (10/17) One Day PASS (10/18) Visitor PASS
10:00 - 10:40	ExhibitionStage #1-1 Hall A Management of customer contacts and relationship building While digital customer contact points are important these days, the managemen... Moderator Go Nakamura KOSÉ Corporation Advertising Dept. Azumi Ikeshiro BRAIN SLEEP CO.,LTD. Operating officer Keisuke Ito HOT DOG STUDIO LLC CEO Motoki Onda Pixie Dust Technologies, Inc. The Director of the SonoRepro Business Division Honoka Tateishi Ryohin Keikaku Co.,Ltd. Marketing Food Merchandising	ExhibitionStage #2-1 Hall A Utilization of Connected TV for App Marketing - Measurement and Analysis of Effectiveness of Commercial OTT and Terrestrial TV Commercials Connected TV (CTV), which is expected to continue to expand going forward, is... Kazuo Nomura Fuji Television Network, Inc. General Manager Distribution Business / Head of OTT Service Jun Izumi AirTrip Corp. Marketing Naoki Sassa adjust KK General Manager, Japan
11:00 - 11:40	ExhibitionStage #1-2 Hall A OOH communication and MASTRUM from a human perspective Programmatic is one of the keys to expanding the OOH market, and it is equall... Kohei Omura JR East Marketing & Communications,Inc MASTRUM Promotion Center Yoshinori Shirai The Trade Desk Japan Director of Inventory and Development Kenichiro Hirai unerry,inc media producer	ExhibitionStage #2-2 Hall A How to proceed with LPO to raise advertising results at a high speed - hypothesis testing approach learned from En Japan's case study. With bidding competition intensifying and CPMs likely to soar, it is increasi... Yuki Arita en Japan Inc. Marketing Tomoyo Miyano PLAID, Inc. KARTE Blocks Team - Business Development
12:00 - 12:40	ExhibitionStage #1-3 Hall A Intent IQ's unique technology for Addressability in safari provides revenue lift for publishers and deliver great results in performance-targeted campaigns for advertisers The session is for Adtech programmatic activity, publishers, and agencies. ... Tamir Shub Intent IQ LLC VP Business Development	ExhibitionStage #2-3 Hall A Discussing FamilyAlbum's Global Expansion with AppsFlyer: The Key Challenge of Advertising Creatives Family photo-sharing app FamilyAlbum surpassed 20 million users in 2023 and w... Hiroyuki Nukui MIXI, Inc. General Manager, FamilyAlbum Marketing Division, Vantage Studio Megan Dick MIXI, Inc. Leader, Global Creative Team, FamilyAlbum Marketing Division, Vantage Studio Yutaka Matsushita AppsFlyer Ltd. Director of Growth
13:00 - 13:40	ExhibitionStage #1-4 What are the new marketing methods in the cookie-less environment? - Why chat marketing is favored by users In these days of rapid changes in cookie regulations and consumer awareness o... Chise Sawachi Algoage Inc. Manager Communication Planning & Production Department Riko Tamura en Japan Inc. Team Leader, Marketing Division Shin Yonezawa Septeni Japan, Inc. Performance Lead Third Sales Divisions Second Sales Headquarters	ExhibitionStage #2-4 Hall A Trima's New Challenge! A closer look at the company's entry into the casual game domain and further business expansion! It has been four years since its birth in July 2020 as the leading mobile 'M... Naohiro Kitaya GeoTechnologies, Inc. Metaverse BU Application Trima Product Manager（Self-proclaimed ）
14:00 - 14:40	ExhibitionStage #1-5 Hall A A Purchase Data-Driven Approach to Reverse-Engineer Customer Discovery With rising raw material prices, changing consumer behavior, and diversifying... Shinzaburo Aono FEZ Inc. General Manager of Development Headquarters	ExhibitionStage #2-5 Hall A Ultra-product-out marketing We asked Mr Yamaguchi, who has been involved in NOT A HOTEL's PR/marketing te... Takuma Yamaguchi NOT A HOTEL Inc. Marketing
15:00 - 15:40	ExhibitionStage #1-6 Hall A Utilizing Amazon DSP・AMC for Brand Building and Business Insights with Pacvue When you hear "Amazon Ads," do you only picture ads within Amazon's EC platfo... Nate Shurilla Pacvue Managing Director of APAC Tadashi Shimizu Pacvue Sales Director JP	ExhibitionStage #2-6 Hall A Fighters' vision for the future of the F-Village ~ Mobile experience to accelerate fan engagement ~ With the Hokkaido Ballpark F-Village ESCON Field HOKKAIDO opening in March 20... Yoshito Tanaka Fighters Sports & Entertainment Co., Ltd. Business Supervisory Div. Consumer Division Chief of Marketing Department Yosuke Sato Braze K.K. GTM Strategy, Strategic Business Consultant
16:00 - 16:40	ExhibitionStage #1-7 Hall A Trending on social media every year! Examining Bioré UV hit products to understand the beauty SNS marketing techniques that generate buzz. This session is intended for marketing/PR professionals at beauty product man... Yuri Nakatani Mimi Beauty.Inc． Director Tatsuro Kobayashi Kao Corporation Skin Care Business, Brand Manager Sayo Okamoto Meta Client Solutions Manager	ExhibitionStage #2-7 Hall A Mobile app promotion strategy by Bandai Namco Entertainment Bandai Namco Entertainment (BNE), which has released numerous game apps, and ... Kosuke Tabata Bandai Namco Entertainment Inc. Assistant Manager, Team 1, Global Marketing Department, NE Business Division Jaehong Cho Bandai Namco Network Services Inc. Chief, Online Marketing Team, Digital Marketing Department, Division 1
17:00 - 17:40	ExhibitionStage #1-8 Hall A SmartNews Ads: Evolution as a Marketing Solution SmartNews Ads is advertisement that can be served on the SmartNews news app. ... Reiko Nagatsuma SmartNews, Inc. Executive Officer, Vice President of JP Ad Business Daisuke Yamada SmartNews, Inc. Director, Industry Sales & Full Service Agency Sales Yuta Kurihara Dentsu Digital Inc. Platform Department 2　Media Business Promotion Group Ryusuke Kirikae SmartNews, Inc. Full Service Agency Sales 1 Manager	ExhibitionStage #2-8 Hall A behind closed doors Marketers who are currently driving DX at Dior will talk about the customer e... Yoko Eguchi Parfumes Christian Dior (Japon) K.K. Director, DX, Omnichannel Client & E-Business Dept. Yukino Tamura Parfumes Christian Dior (Japon) K.K. DX Manager, DX, Omnichannel Client & E-Business Dept.

DAY110/17[Thu]
DAY210/18[Fri]

	Accessible Pass Full Conference PASS One Day PASS (10/17) One Day PASS (10/18) Visitor PASS
10:00 - 10:40	ExhibitionStage #1-9 Hall A AI × Young ad person Generative AI has become all too familiar in the past couple of years. It is... Moderator Daisuke Nishimura Tokyu Agency Inc. General Manager. Context Media design Division Kentaro Oku Tokyu Agency Inc. Digital context design section Digital media planner Yuka Tsunemori Asahi Advertising Inc. Planner / Programmatic Division Ⅰ Yuji Hata HAKUHODO DY MEDIA PARTNERS INCORPORATED Hakuhodo DY ONE INCORPORATED Koutaro Muraki IPG MEDIABRANDS Performance Digital Unit Moe Yamada I&S BBDO COMPANY Engagement Solution DIV.	ExhibitionStage #2-9 Hall A Latest Examples of Brand Safety and Ad Fraud Prevention: What We Learned from failure. We will hear in detail from Mr. Tabuchi, who manages the brand for "AMBI", w... Soma Tanaka en Japan Inc. Executive Officer, Chief of Marketing Division Hinato Tabuchi en Japan Inc. Team Leader, Marketing Division
11:00 - 11:40	ExhibitionStage #1-10 Hall A Sports and DOOH　~The Power of Content～ Delivering large-scale sports content in real-time via DOOH (Digital Out-of-H... Takahiro Tomiyoshi Japanese Olympic Committee Public Relations Department Ryunosuke Aota Japan Wheelchair Rugby Federation Chairman of Business Planning Committee and General Manager of Public Relations Department Shota Gennozono LIVE BOARD,INC Director of Media Department	ExhibitionStage #2-10 Hall A Marketing execution strategy across the mercari Group We hear about the marketing strategies that can only be implemented by the me... Hiroaki Shimizu Mercari, Inc. Marketing team, Online Marketing Specialist/Manager
12:00 - 12:40	ExhibitionStage #1-11 Hall A Achieving a 300% increase in sales over the previous year! Understanding the balance between "branding" and "buzz" from Beyblade. In less than a year since its release, Beyblade X has shipped over 5 million ... Daichi Kobayashi The Breakthrough Company GO Creative Director Akira Horikawa TOMY Company,Ltd. Global BEYBLEDE Division Marketing Team Nana Okui WellNaviAI CEO	ExhibitionStage #2-11 Hall A What is needed for women's success in society While raising her three children, Miki Fujimoto, Mikitty, is still at the for... Miki Fujimoto Just Production Inc. Talent
13:00 - 13:40	ExhibitionStage #1-12 Winner of Gold at the World's 3 Major Design Awards! Thinking with Oops Brand Manager “Is Digital Advertising Against Branding? Digital Advertising” and ‘Branding Improvement’ are often thought to be diffi... Hodaka Narita Algoage Inc. Executive Officer and Business Unit Manager Shuntaro Tamura PlusSwitch, Inc. CEO Yuna Ogawa SQUIZ Inc. Brand Manager	ExhibitionStage #2-12 Hall A TimeTree's vision of the world　 ~The forefront of global expansion and data utilization~ Mr Fukagawa, CEO of TimeTree, will explain the story of the founding of TimeT... Yasuto Fukagawa TimeTree, Inc. CEO
14:00 - 14:40	ExhibitionStage #1-13 Hall A From New Customers to Repeat Customers: The Secret to Nurturing Customers Using 1st Party Data The common goal of many marketers is to acquire new customers. However, meas... Keijiro Takeishi PLAID, Inc. Product Manager Mahiro Saka PLAID, inc Marketing Dept, Executive Officer Tsuyoshi Takashima Jupiter Shop Channel Co., Ltd. Assistant General Manager, E-commerce Dept. & Senior Manager, E-commerce Dept. EC DIV.	ExhibitionStage #2-13 Hall A Marketing from customer understanding to support business growth: the Pococha approach Pococha" is the top live-streaming service in Japan in terms of number of use... Shota Onishi DeNA Co., Ltd. Marketing Dept., Pococha Service Division Lead Communication Planner Ayumi Ohmichi DeNA Co., Ltd. Marketing Dept., Pococha Service Division Marketing Researcher / UX Researcher
15:00 - 15:40	ExhibitionStage #1-14 Hall A BytePlus X ULTRA SOCIAL: The Goal of Customer Experience, Creating Serendipity, and the True Value of Next-Generation Technologies BytePlus, a B2B solutions division of ByteDance, delves into the importance o... Keisuke Suzuki BytePlus Pte Ltd. Country Manager, Japan Yoshiyuki Kojima BytePlus Pte Ltd. Takahashi Ryota ULTRA SOCIAL ,inc. CEO	ExhibitionStage #2-14 Hall A Creative PDCA and use of Youtube by BizReach's marketing team Amano, who is in charge of both digital and mass marketing at BizReach, will ... Mamu Amano BizReach, Inc. Customer Marketing Department, Customer Management Division
16:00 - 16:40	ExhibitionStage #1-15 Hall A Building the Programmatic Footprint in Japan Join this session to learn about StackAdapt's story, their growth into the Ja... Mccarten Liam StackAdapt VP APAC Takeshi Yamaguchi StackAdapt Head of Business, Japan Nobuyuki Onodera Dentsu Digital Dentsu Digital Global Center・Manager	ExhibitionStage #2-15 Hall A New marketing trends using professional sports teams President Koizumi will explain the new future vision for the region that Kash... Fumiaki Koizumi Kashima Antlers F.C. Co., Ltd. CEO

※Please note that the program is not final. Time and speakers may change.